The Working Writer Podcast is also on YouTube
Start a podcast, they said! It’ll be fun, they said! Put the episodes up on YouTube, they said! Make The Working Writer Podcast a video series, they said!
Turns out, they were right.
From a production standpoint, there’s quite a bit more effort in making videos. I could record a podcast in pajamas or on bad-hair days and I’m sure many podcasters do. (I’ve seen quite a few record videos that way too but eeeeek! Dress for the job you want, people!).
Video means a camera (and subsequent USB scarcity issue). It means preparing guests who might be going gangbusters about being on a podcast but hesitating about being on camera. And YouTube is a different ballgame as far as platforms go.
But there’s some solid overlap too. For instance, I record on a video call, which results in both audio and video file formats. Two files for the price of one, so to speak. My editing software is video, exported in two formats, so again, I’m getting two products for the same amount of effort as one.
Deciding to do both The Working Writer Podcast as a video and audio series increases the ad revenue potential. It also increases the audience reach. People have favorite platforms and favorite ways of consuming content. It makes sense to go where they are. In this vein, I guess it’s fair to say that print options are also on the list because The Working Writer Podcast Companion Guides will include show content, in addition to tons of content that couldn’t fit into the episode.